Best Practices for Successful Investor Roadshows
Josh 00:00:01 When it comes to taking these public CEOs and CFOs on these roadshows to meet with investors and investment teams and funds, what's some proper etiquette? And then maybe where etiquette has gone bad in the past.
Jennifer 00:00:14 So that's a really good question. I love being proper and having everything formal, and I think that's just my style. So for me, when I set up my roadshows, I love to have a formal invite. I'm just giving some bullet points on the company dates when management will be available, and then I always include a personal cover note asking the investor, you know, how are they doing? And would they find this company interesting given, you know, experience in the field or just our interactions in the past? I think it's really important to reconfirm all the details. I always tell management teams dress for success, you know, put on a blazer and a button down shirt, even though it might be business casual. You always want to be business elegant. I love showing up on time, having a nice seat to to sit at if it's an in-person meeting, making sure that it's a quiet place that's actually conducive to a meeting.
Jennifer 00:01:02 And then for zoom, I always tell people, dial in a couple minutes ahead of time, have a nice background. usually what I like to do is I always start off by asking people, how much time does everyone have? You know, is it a half hour or is it 45 minutes? Is it an hour? Then the management team understands how the framework with which they're going to be having the discussion. And then I always kick off by doing some introductions. But then I always tell the investor, just give a quick recap of who you are and let the investor, you know, kind of cater the presentation.
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Jennifer K. Zimmons, PhD, MBA
President - Zimmons International Communications, Inc.
Jennifer K. Zimmons, PhD, MBA, serves as President of Zimmons International Communications, Inc. (ZIC), managing all aspects of client services. ZIC was founded by Dr. Zimmons in 2012, based on the belief that integrating essential investor relations activities during a company's early stages can enhance the potential for long-term value and optimize shareholder value. ZIC's clients include private companies looking to develop/enhance their brand awareness, corporate messaging, and media recognition (industry/financial/advocacy) as well as public companies (domestic and international) requiring various types of investor, analyst, and media exposure within the US. Dr. Zimmons is also a consultant to US/international family offices, venture capitalists, and private equity groups to manage the branding and positioning of their portfolio companies. She is a member of the press, served 10 years as the Program Chair for Women in Bio (New York Chapter), and is a Strategic Partner to a bespoke medical-device consulting firm that advises companies with innovative, FDA-approved medical devices. Additionally, Dr. Zimmons is proud to be a Board Advisor to a leading internationally-focused, emerging-markets family office that is veteran-owned and operated.