Can CEOs Balance Personal and Professional Content on LinkedIn?
In this podcast episode, the discussion centers on social media strategy for CEOs, particularly on LinkedIn. Josh inquires about how CEOs can balance personal and professional content in their posts. Seth, the respondent, emphasizes the importance of authenticity and suggests that CEOs should mix personal anecdotes with corporate updates. He advises sharing significant company milestones alongside personal experiences to humanize leadership and foster a genuine connection with the audience. This balanced approach not only enhances the CEO's personal brand but also strengthens the company's narrative, making it more engaging for investors and stakeholders.
Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.
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Josh Wilson 00:00:00 So, Seth, how do how do you encourage a CEO as their as their posting on, you know, LinkedIn about personal stuff and then private stuff and then, you know, stuff about the, the business? How do you kind of manage that the balance of what to share and what not to share.
Seth Farbman 00:00:15 Great question. You know, and honestly, that's like trying to figure out what's the whole work life balance thing. Is there ever really an answer? I don't know, I haven't figured it out yet. But when when you're balancing between personal versus corporate, any CEO, he or she has to recognize that very often the the capital markets community is betting on the jockey. They want to see what you're up to. They want to know what you're doing. So, you know, provide a sprinkling of different flavors in your content. You know, one day it could be about the company, you know, FDA approval, different milestones. But then the next day, show a picture of yourself speaking at a conference.
Seth Farbman 00:00:52 People want to know that you're out there. You're trying to make things happen and keep rotating that. Because I think by doing so, you're going to you're going to show your authentic self as, as management of the company. But yet you're also going to provide the story of the company itself. And I think that blend is is important to get across.
Seth Farbman
Founder
Seth Farbman has built a career in servicing private and public (domestic and foreign) companies. Mr. Farbman was the Co-Founder and President of Vintage Filings which he sold to PR Newswire (UBM) in 2007. In this role, Mr. Farbman serviced over 3,000 publicly traded companies to provide SEC EDGAR and financial print services related to IPOs, Proxy Statements, Annual Reports, Shareholder Meetings, etc. Mr. Farbman was a founding partner and a Co-Chairman of Vcorp Services which he sold in October 2016 to Wolters Kluwer. Mr. Farbman was also the Co-Founder and Chairman of Vcheck Global (vcheckglobal.com), a background and due diligence services company which he sold in 2021 to Sunstone Partners, a private equity firm. Mr. Farbman currently serves as the Chairman and President of Vstock Transfer, with a focus on pre IPO, Nasdaq and NYSE MKT listed issuers. He is also the founder of eSignatureGuarantee.com, an online resource for medallion signature guarantees. Prior to starting Vintage Filings, Mr. Farbman served as a securities attorney at a NY Law Firm with a concentration on securities regulation and capital markets. Mr. Farbman enjoys speaking with people about all things related to startups, marketing and Linkedin. He recently launched a Linkedin marketing for private and public companies, Share Media. Feel free to connect or follow at https://www.linkedin.com/in/sethfarbman/