From Coconut Water to Ground Force Capital
After my corporate career. My first sort of brand after a couple failed ventures was Zico coconut water. And I'll come kind of circle back to that. But I started that, built that, and then sold that to Coca-Cola at the end of 2013. And then I became an active angel investor and eventually started an investment firm, first called Power Plant, where we invested in plant based businesses. So there we backed Beyond Meat, Thrive market Appeal Sciences had some good wins there and also some painful lessons along the way. Like any venture investing.
And right now, we've transformed the firm to be called Ground Force Capital to do growth investments. We we invest in typically companies 20 to 100 million in revenue. We'll write, you know, 20 to $30 million checks and dive in and support them. That that includes liquid death Bobby infant formula business. partake non out beer.
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Mark Rampolla
CEO
Mark Rampolla is a visionary entrepreneur and the founder of ZICO Coconut Water, a brand that helped create the now $8 billion global coconut water category. After growing ZICO into one of the fastest-growing beverages worldwide, Mark sold the company to Coca Cola in 2013. He then transitioned into investing, co-founding PowerPlant Partners, where he played a key role in the plant-based food movement, including the success of Beyond Meat.
In 2020, Mark made a bold move by repurchasing ZICO from Coca Cola with a group of investors, including Jesse Itzler and tennis star Naomi Osaka. Now, through GroundForce Capital, Mark manages $500 million in assets, focusing on health, wellness, and sustainability investments. His journey reflects a deep commitment to innovation and positive change in the consumer goods industry.