LinkedIn Tips for CEOs and Investor Relations Professionals
In this podcast episode, the host engages with Seth, a social media strategy professional, to discuss optimizing LinkedIn profiles for executives and companies. Seth emphasizes the importance of a dynamic banner featuring key information like the company's ticker symbol.
He also advises regular content posting to maintain audience engagement, stressing the need to connect with the right audience to maximize content impact. Additionally, Seth highlights the power of storytelling in profiles to effectively convey experiences and values. These strategies aim to enhance visibility and foster meaningful connections on LinkedIn, benefiting investor relations, CFOs, investors, attorneys, and accountants.
Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.
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Josh 00:00:00 So, Seth, I've learned a lot from you on my own LinkedIn, and I've seen my own LinkedIn grow. And it started with our meeting at the conference. Right. So what could people do to optimize their LinkedIn? What are some advice that you could give them?
Seth 00:00:14 first of all, thank you for the kind words. Your LinkedIn profile and content is awesome. in general, like that's one of the things that we do at Share Media where we work with executives. it's not rocket science. It's just a matter of breaking it up into different categories. For starters, make sure you have a dynamic banner. You know, Josh, you would appreciate this and how much money and time, blood, sweat and tears go into becoming a publicly traded company. And then and then that last part of a dynamic banner that has a message of where you're traded, what your symbol is, what your company does. They don't bother. They they leave that last piece off. So I highly suggest that include the ticker symbol.
Seth 00:00:55 so people know that you're publicly traded and then just provide content, a couple times a week and make sure that you or your team are connecting you to an audience that you want to engage with. Right? You can have the most amazing content out there, but it's falling on, you know, the pizza guy in Idaho? Nothing against the pizza in Idaho, but if it's falling on the wrong audience, then then it's all off or not. So just making sure that you have everything telling the story, as loud as you can through through your LinkedIn profile.
Seth Farbman
Founder
Seth Farbman has built a career in servicing private and public (domestic and foreign) companies. Mr. Farbman was the Co-Founder and President of Vintage Filings which he sold to PR Newswire (UBM) in 2007. In this role, Mr. Farbman serviced over 3,000 publicly traded companies to provide SEC EDGAR and financial print services related to IPOs, Proxy Statements, Annual Reports, Shareholder Meetings, etc. Mr. Farbman was a founding partner and a Co-Chairman of Vcorp Services which he sold in October 2016 to Wolters Kluwer. Mr. Farbman was also the Co-Founder and Chairman of Vcheck Global (vcheckglobal.com), a background and due diligence services company which he sold in 2021 to Sunstone Partners, a private equity firm. Mr. Farbman currently serves as the Chairman and President of Vstock Transfer, with a focus on pre IPO, Nasdaq and NYSE MKT listed issuers. He is also the founder of eSignatureGuarantee.com, an online resource for medallion signature guarantees. Prior to starting Vintage Filings, Mr. Farbman served as a securities attorney at a NY Law Firm with a concentration on securities regulation and capital markets. Mr. Farbman enjoys speaking with people about all things related to startups, marketing and Linkedin. He recently launched a Linkedin marketing for private and public companies, Share Media. Feel free to connect or follow at https://www.linkedin.com/in/sethfarbman/