Make Your Investor Relations Stand Out in a Noisy Market

...."If a tree falls in a forest and nobody puts it on LinkedIn, did it really happen?"

Josh Wilson 00:00:00  What do you think in the world of investor relations? What is the most critical piece for a public company? Once they're once they're public? What do you think is so important, especially maybe pushing through the LinkedIn audience?

Seth Farbman 00:00:13  You know, I think they have to be authentic. I think as a public company, investors like to know that that CEO is out there hustling, working for their money, not just sitting behind the desk. And so take them on the journey with you. you know, you had mentioned that we met at the Geneva conference. There were so many times where somebody will a CEO will attend the conference, they'll sponsor a conference, they'll have an exhibit, they'll go and they'll come back. And. And I always joke about the analogy like, if a tree falls in a forest and nobody puts it on LinkedIn, did it really happen? So, like, why aren't these guys taking advantage of that, like promote the fact that you're going to be attending, that you're going to be speaking, invite people to connect with you, you know, do a post about how it went or showing you up there as an authority because you want to you want to use all that storytelling power to present yourself as a thought leader and really whatever category you're in.

Seth Farbman 00:01:09  So I think that from a PR standpoint, many people go public, put out a press release, they sit back and think that, hey, you know, it's going to take care of itself. But we live in a very, you know, noisy world where in order to cut through that, there's no one switch. You know, you've got to do road shows, you've got to do, social media, you've got to do conference circuits, you've got to do, you know, a little bit of everything to really to really get get your name out there.

Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.

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