Personal vs. Corporate LinkedIn Profiles: Which Should You Prioritize
Josh 00:00:00 In LinkedIn. There's the the personal profile which everybody has. And then there's sometimes there's a corporate profile or someone just types it in and it doesn't even point to a page or something or a page not found. What's the importance of having maybe a corporate and a personal and how do you leverage both?
Seth 00:00:17 I think you do need both. And you raise a good point where so many times there are dead links and it doesn't take you to the right place. So, you know, that's definitely something that I highly suggest people make sure are in working order. But you touched on a great point, because often people that we speak with say that I have a corporate profile, so I don't really need to work on my personal one. Let me just provide you with, you know, two very tangible takeaways that, answer this question. Number one is you would agree, people want to do business with people. They want to know the face behind the company. And so if I see a great corporate profile with good content, but it's just a logo, I'm not going to be as inclined to reach out to them and start a relationship, because I don't know who's behind it.
Seth 00:01:01 The personal profile, you can organically target the exact audience that you want to. So like, for example, I had a guy that was in the medtech world and had a brain, a brain device, and he wanted us to connect him to every neurosurgeon in the country. You can be very proactive as opposed to the corporate profile where you don't have that ability.
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Seth Farbman
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Seth Farbman has built a career in servicing private and public (domestic and foreign) companies. Mr. Farbman was the Co-Founder and President of Vintage Filings which he sold to PR Newswire (UBM) in 2007. In this role, Mr. Farbman serviced over 3,000 publicly traded companies to provide SEC EDGAR and financial print services related to IPOs, Proxy Statements, Annual Reports, Shareholder Meetings, etc. Mr. Farbman was a founding partner and a Co-Chairman of Vcorp Services which he sold in October 2016 to Wolters Kluwer. Mr. Farbman was also the Co-Founder and Chairman of Vcheck Global (vcheckglobal.com), a background and due diligence services company which he sold in 2021 to Sunstone Partners, a private equity firm. Mr. Farbman currently serves as the Chairman and President of Vstock Transfer, with a focus on pre IPO, Nasdaq and NYSE MKT listed issuers. He is also the founder of eSignatureGuarantee.com, an online resource for medallion signature guarantees. Prior to starting Vintage Filings, Mr. Farbman served as a securities attorney at a NY Law Firm with a concentration on securities regulation and capital markets. Mr. Farbman enjoys speaking with people about all things related to startups, marketing and Linkedin. He recently launched a Linkedin marketing for private and public companies, Share Media. Feel free to connect or follow at https://www.linkedin.com/in/sethfarbman/