Strategies for Public CEOs to Share on Social Without Risking Compliance
Josh Wilson 00:00:00 When it comes to being a public CEO, I know that there's some things that you're not allowed to share, like on LinkedIn or social media. How do you how do you help guide a CEO to to maintain compliance and make sure that they're not sharing too much?
Seth Farbman 00:00:14 That's a great question. I mean, I think that they can just play it safe and there's still plenty of information to talk about. So in other words, if there's a press release, one of the things I always suggest to the CEOs that we're working with is get two bites of the apple. So put out a post that has the title and a great graphic and the gist of the of the information. and then maybe wait a day or two and then pull out a quote from that same press release with a different visual, a different graphic that's going to land on, on a different audience. So just you don't have to make stuff up in order to, to tell a great story, to stick with the publicly available information, industry information and just help get your story out there the right way.
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Seth Farbman has built a career in servicing private and public (domestic and foreign) companies. Mr. Farbman was the Co-Founder and President of Vintage Filings which he sold to PR Newswire (UBM) in 2007. In this role, Mr. Farbman serviced over 3,000 publicly traded companies to provide SEC EDGAR and financial print services related to IPOs, Proxy Statements, Annual Reports, Shareholder Meetings, etc. Mr. Farbman was a founding partner and a Co-Chairman of Vcorp Services which he sold in October 2016 to Wolters Kluwer. Mr. Farbman was also the Co-Founder and Chairman of Vcheck Global (vcheckglobal.com), a background and due diligence services company which he sold in 2021 to Sunstone Partners, a private equity firm. Mr. Farbman currently serves as the Chairman and President of Vstock Transfer, with a focus on pre IPO, Nasdaq and NYSE MKT listed issuers. He is also the founder of eSignatureGuarantee.com, an online resource for medallion signature guarantees. Prior to starting Vintage Filings, Mr. Farbman served as a securities attorney at a NY Law Firm with a concentration on securities regulation and capital markets. Mr. Farbman enjoys speaking with people about all things related to startups, marketing and Linkedin. He recently launched a Linkedin marketing for private and public companies, Share Media. Feel free to connect or follow at https://www.linkedin.com/in/sethfarbman/