Tips for Public CEOs to Share Press Releases Effectively
In this podcast episode, the discussion focuses on advising public CEOs on effective LinkedIn content sharing practices. Seth Farbman highlights common pitfalls, such as merely posting links to press releases, which often results in low engagement. Instead, they recommend breaking down content into digestible pieces, using compelling quotes, and incorporating visuals to capture attention.
Additionally, Seth advises using relevant hashtags and tagging pertinent individuals or organizations to broaden reach and encourage interaction. The episode underscores the importance of creating engaging, visually appealing content to enhance visibility and foster a more interactive online presence for public CEOs.
Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.
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Josh Wilson 00:00:00 Is that when you're working with, you know, public CEOs, when you're advising them on, like, social sharing, what what should you not do on on LinkedIn?
Seth Farbman 00:00:11 You know, I think that there's a misconception out there that whether it's the er company or the CEO, himself or herself, it's actually posting the content very often. they'll say to me like, what's the problem? I posted a link to the, to the press release, so I'm getting my information out there. And that's not really the right way to do it because all you're doing is posting a link. People are just scrolling right past it. They don't even realize they missed it. So that same press release. Spend the time or have somebody spend the time and break it up. Take the the, the heading from the press release, include the first sentence or two, maybe a quote, then the link, then some hashtags, maybe tag a few people, and then an awesome dynamic, visual. Because for better or for worse, we still live in a very visual world.
Seth Farbman 00:01:01 So the how not to do it, just the link. How to do it, spend the time, capture their attention, and you'd be shocked at how many more people are going to read that same press release. I think that's the right way to do.
Seth Farbman
Founder
Seth Farbman has built a career in servicing private and public (domestic and foreign) companies. Mr. Farbman was the Co-Founder and President of Vintage Filings which he sold to PR Newswire (UBM) in 2007. In this role, Mr. Farbman serviced over 3,000 publicly traded companies to provide SEC EDGAR and financial print services related to IPOs, Proxy Statements, Annual Reports, Shareholder Meetings, etc. Mr. Farbman was a founding partner and a Co-Chairman of Vcorp Services which he sold in October 2016 to Wolters Kluwer. Mr. Farbman was also the Co-Founder and Chairman of Vcheck Global (vcheckglobal.com), a background and due diligence services company which he sold in 2021 to Sunstone Partners, a private equity firm. Mr. Farbman currently serves as the Chairman and President of Vstock Transfer, with a focus on pre IPO, Nasdaq and NYSE MKT listed issuers. He is also the founder of eSignatureGuarantee.com, an online resource for medallion signature guarantees. Prior to starting Vintage Filings, Mr. Farbman served as a securities attorney at a NY Law Firm with a concentration on securities regulation and capital markets. Mr. Farbman enjoys speaking with people about all things related to startups, marketing and Linkedin. He recently launched a Linkedin marketing for private and public companies, Share Media. Feel free to connect or follow at https://www.linkedin.com/in/sethfarbman/